Story First. Business Second.
Bring clarity to your story before you tell it.
Story Frame is a structured thinking model that helps you develop a viable story from thoughts, ideas, and concepts. Not through better wording, but through clarity about meaning, conflict, and change. Story Frame is based on the book Story First. Business Second.
Pay per Use
7,90€
net plus VAT
Payment will be made after you have completed your entries. The development of the story will then start automatically.
No registration. No subscription.
problem
We present, explain, argue, and realize that our message isn't getting through. Decisions are postponed, feedback is vague, and responses are often lacking. Not because something is wrong, but because it remains unclear what the issue actually is. The problem doesn't arise during the pitch. It arises before it.
Approach
Story Frame follows a simple but consistent structure. It leads from the before to the conflict to the change and reveals what becomes possible afterwards. This creates clarity before anything is communicated, and the core of the idea emerges. Not as a template, but as a framework for decisions, discussions, and next steps.
Access
You work your way through ten questions that build on each other, encouraging you to pause and reflect and helping you to organize your thoughts. Each answer sharpens a central aspect of your story. This process, which is not always easy but is always conscious, results in a story that is not only explainable but also provides orientation - for yourself and for others.