Story First. Business Second.

Bring clarity to your story before you tell it.

Story Frame is a structured thinking model that helps you develop a viable story from your thoughts, ideas, and concepts. Not through better phrasing, but through clarity regarding meaning, conflict, and change. Story Frame is based on the book Story First. Business Second.

Pay per Use

7,90€

Net plus VAT

Payment takes place in the next step, once all questions have been answered and before the story is generated.

No registration. No subscription.

The Problem

We present, explain, and argue, only to realise that our message is not getting through. Decisions are deferred, feedback is vague, and often, responses fail to materialise entirely. Not because something is wrong, but because the actual point remains unclear. The problem does not originate in the pitch. It starts beforehand.

The Approach

Story Frame follows a simple yet consistent structure. It leads from the before through the conflict to the change, revealing what becomes possible afterwards. This establishes clarity before anything is communicated, allowing the core of the idea to emerge. Not as a template, but as a thinking framework for decisions, conversations, and next steps.

The Process

You work your way through ten progressive questions that compel you to pause and organise your thoughts. Each answer sharpens a key aspect of your story. From this process, a story emerges that is not only easy to explain but provides direction – for yourself and for others.